---
title: Satış Raporu
title_en: Sales Report
order: 170
product: back-office
section_tr: Raporlama ve Analitik
section_en: Reporting and Analytics
---
# Sales Report

Source route: `/reports/financial/sales-report`

Use this report to summarize total sales performance by product (Casino / Sports).

## Purpose

- View total bet and win data by Casino and Sportsbook
- Calculate P/L by currency and product category
- Measure operational health via unique player count and bet volume
- Perform periodic sales reconciliation

## Steps

1. Open **Reports > Financial > Sales Report**.
2. Apply filters: date range, product (Casino / Sports), currency.
3. Review summary rows and totals.
4. Export to complete periodic reporting.

## Table Columns

| Column | Description |
|---|---|
| Product | Game category (Casino / Sports) |
| Currency | Currency code |
| Unique Client | Unique player count |
| Bets Count | Total bet count |
| Stakes | Total stake amount |
| Average Bet Amount | Average bet amount |
| Winnings Count | Win count |
| Winnings | Total winnings amount |
| P/L | Profit / Loss |
| Profitability % | Profitability percentage |

## Filters

- **Date Range** — selected period
- **Product** — Casino or Sports
- **Currency** — specific currency

## Export

- **CSV/XLS** — for financial reconciliation and analysis
- **PDF** — for management summary

## Troubleshooting

- **No data**: check date range, broaden product filter.
- **P/L discrepancy**: align timezone and use the same date filter.