---
title: Dashboard Genel Bakış
title_en: Dashboard Overview
description_tr: CRM KPI kartlarını, tarih kontrollerini, ilişki metriklerini ve yeni müşteri trend grafiklerini dashboard üzerinden inceleyin.
description_en: Review CRM KPI cards, date controls, relationship metrics, and new-customer trend charts from the dashboard.
order: 0
product: crm
section_tr: Dashboard Genel Bakış
section_en: Dashboard Overview
owner: CRM Operations Team
lastReviewed: 2026-03-12
productVersion: v1
status: live
cardImage: /img/crm/dashboard/crm-dashboard.webp
---
# Dashboard Overview

The CRM Dashboard is the default landing page for high-level CRM performance tracking. It combines date-based KPI cards, relationship summary metrics, and a trend chart for new-customer movement.

![CRM Dashboard Overview](/img/crm/dashboard/crm-dashboard.webp)

## What You Monitor Here

- Top-level CRM KPIs for the selected period
- Customer relationship metrics
- Daily trend chart for new customers
- Active project context from the top project selector
- Quick date presets and custom date range controls

## Interface Overview

Visible controls in the screenshot:

- Date presets: `Today`, `Yesterday`, `Last 7 days`, `Last 30 days`
- Custom date range picker
- KPI cards in a grid layout
- `Customer Relationship Metrics` table
- `Daily Metrics For New Customers` chart

## KPI Cards

| Metric | Meaning |
|---|---|
| **Active Players** | Unique active players in the selected period |
| **Retention Rate** | Percentage of returning users |
| **Conversion Rate** | Share of users who completed the intended conversion action |
| **Money Retention Rate** | Retention level for deposited or monetized value |
| **DAU/MAU** | Daily active users compared with monthly active users |
| **DAU/WAU** | Daily active users compared with weekly active users |
| **CLV** | Customer lifetime value summary |
| **Deposited Clients** | Number of users with successful deposits |

## Step-by-Step: Review Dashboard Metrics

1. Open `Dashboard` in CRM.
2. Confirm the correct project from the top project selector.
3. Choose a quick preset such as `Today` or `Last 7 days`, or use the custom date range.
4. Review KPI cards row by row.
5. Compare retention, conversion, and deposit-oriented metrics together.
6. Move to `Customer Relationship Metrics` for campaign output counts.
7. Review `Daily Metrics For New Customers` to understand trend direction.

## Customer Relationship Metrics

The table shown in the screenshot summarizes campaign-related output counts for the selected period.

| Row | Meaning |
|---|---|
| **Number of Created Campaigns** | Campaigns created in the selected range |
| **Number of Executed Campaigns** | Campaigns that actually ran |
| **Number of Players Sent Campaign By Email** | Users reached through email |
| **Number of Players Received Bonus** | Users who received a bonus |
| **Number of Players Received Free Spins** | Users who received free spins |

## New Customer Trend Chart

The chart visualizes daily movement for new-customer-related metrics across the selected period. Use it to spot spikes, drops, and period-to-period changes rather than relying only on summary counts.

## Recommended Review Order

1. Set the period first.
2. Review KPI cards.
3. Compare CRM output metrics.
4. Check trend movement in the chart.
5. Drill into campaign, segment, or report pages if the dashboard shows anomalies.