Segment Overview

The Segment area is used to manage audience definitions for CRM targeting. It includes a filterable segment list, label management, and a builder workflow for rule-based segments.

What You Manage Here #

• Existing segment records
• Segment labels
• Dynamic or composite segment types shown in the list
• Creation entry point for new segments
• Archive-aware filtering

Segment List Interface #

Visible controls in the screenshot:

• Left filter sidebar
• Create Segment dropdown
• Manage Labels
• Settings and refresh icons
• Segment table with pagination

Filter Sidebar #

The filter panel includes:

• Segment ID
• Title
• Type
• Label
• Created Date
• Last Modified
• Archived

Segment Table Columns #

Column	Meaning
Segment ID	Unique segment identifier
Title	Segment name
Label	Internal label management area
Type	Segment type, such as Dynamic or Composite
Created By	Creator of the segment
Created At	Creation timestamp

Step-by-Step: Find a Segment #

1. Open Segment.
2. Use the left filters to narrow the list.
3. Apply Type or Label if needed.
4. Review the filtered rows.
5. Confirm the segment title and type before editing or reusing it in campaigns.

Create Dynamic Segment #

The builder shown in the screenshot is for dynamic rule construction.

Builder Areas #

Area	Meaning
Search fields	Searches available segment fields
Category list	Groups available fields into categories such as Profile, Activity, Sportsbook, Casino, Payments, Bonus
Filters Container	The rule canvas where selected conditions are added
Reset	Clears unsaved work
Save Segment	Saves the configured segment

Step-by-Step: Build a Dynamic Segment #

1. Open Create Segment.
2. Choose the dynamic segment creation path.
3. Use Search fields or select a category such as Profile or Activity.
4. Pick the required field.
5. Add the selected condition into the Filters Container.
6. Repeat for additional rules.
7. Review the final condition set.
8. Click Save Segment.

Operating Notes #

• Use labels consistently so campaign teams can identify reusable segments quickly.
• Review archive filters before assuming a segment is missing.
• Dynamic segments are best for criteria that should keep updating automatically.